How to get noticed & remembered
In a world full of noise, this is how to stand out
I was never anybody’s first choice.
But I always proved I was the right choice.
How?
Well, whenever I’d read biographies or content online, I felt like they were leaving out all the juice.
When are they gonna get to the tactical stuff?
Like the exact sentences I can say. The specific funnel. The secret ad strategy.
They always spoke in generalities and frameworks.
I was like, “Yeah, that’s all good, but give me the juice dude. Give me the actual specific things.”
“ Yeah cool, give me the tactics now. Give me the shiny tactics.”
Then I realized something.
After reading lots of books, speaking with lots of people, these advanced people always did the fundamentals every time.
If you just do the fundamentals and you do them exceptionally well, you will wipe the floor
Here’s what actually matters:
Always believe in your ability to figure it out
I’ve built a deep trust in my ability to figure things out, no matter the challenge.
Whenever I encounter an obstacle or feel uncertain about completing a task, I remind myself that I’ve always found a way through in the past.
There’s a powerful confidence in knowing that, even when the path seems unclear, I can break down the problem, adapt, and come up with a solution.
It’s not about having all the answers upfront.
It’s about trusting in your resourcefulness and resilience to push forward and find your way.
Doing > Talking
Doing is the only way to get things done.
Stop talking about it. Stop caring about others’ opinions. Do it until it’s done.
The best way to learn is by playing in reality, not abstractions. Doing things, experimentation, iteration, trial and error.
Make sure you spend most of your time observing reality and then doing things that have a real measurable effect in reality.
Everything else is noise.
It sounds common sense to say “Doing in the only way to get things done”.
But common sense isn’t common practice.
Most of my success has come from simple common sense things executed properly, not abstract theories, meetings or power lunches.
Always exceed expectations
Whether it’s with customers or colleagues, always underpromise and overdeliver.
I like to call this the best, and possibly the only acceptable lie in business.
It might sound weird and counterintuitive, but it’s a great feeling to always set low expectations and pleasantly surprise people at the end rather than set high expectations and risk disappointing them.
I first learned this lesson from a millionaire I worked with over a decade ago at one of my very first jobs.
He was absolutely obsessed with customers and had the mantra “always exceed expectations” plastered across the walls of all his offices.
That simple concept left a lasting impression on me, and I’ve carried it with me ever since.
It always worked in my favour.
It transformed the way I approach work, building stronger relationships, trust, and building my reputation when delivering.
First impressions last
Whenever you’re working somewhere you have to build moats from the start.
So whenever I started working at a company, I dominated.
I would come in before everyone else and leave after most people have gone.
People thought I was working 100 hours a week.
Now, nobody questions my ability to get the job done.
First impressions last.
No matter how much you build on top, if the foundation’s weak, it’ll never stand strong.
Communicate more. OVER-communicate.
This is about adding transparency to your projects.
Share updates, show progress, and keep people in the loop.
Over-delivering and over-communicating are critical.
Here’s why:
People pay for results, but they stay for the experience.
Most people under-deliver and under-communicate.
And if you only deliver results, clients may see it as the bare minimum and think they can find better elsewhere.
So, over-deliver. Show consistent progress. Over-communicate.
And, of course, get results.
Never let customers or employers wonder where their money is going or what you’re doing with it.
90% of the time, more volume is the answer
When people aren’t seeing the success they want, it’s simply because they’re not doing more of the actions that they know they need to be doing.
Instead, they’re looking at some new thing that they need to do at a lower volume than just taking the core fundamentals and cranking that up.
90% of the time, more volume is the answer.
More outreach. More content. More reps.
Stop looking for the next shiny thing.
Just do more of what already works.
Do the boring stuff and eat that frog
You don’t need more data.
You already know what needs to be done.
Just flipping do it.
You don’t need to go validate anything else. You already know what needs to be done.
Go out there and do the boring work.